A baby’s skin is six times thinner than an adults and absorbs substances much more readily. That’s why as a company, we believe that natural is best. During baby massage, we massage every part of our baby’s body including their tiny little fingers and toes. As we know, babies are fond of nibbling on both! So, when we moisturise our babies it’s important that we use something that is safe to be ingested.
A lot of commercial baby oils and moisturisers contain chemicals and petroleum-based ingredients. Furthermore, many skincare products for babies have only been tested for cosmetic purposes and haven’t been tested on babies and we do believe that is essential.
As a concerned mother, I know that I would want that added reassurance, which is why the ‘Hugs’ Baby Massage Oil and BottyBliss nappy rash treatment and Mama Balm breastfeeding cream have been paediatrician and midwife-approved as completely safe for babies.
We’ve also won awards for our ‘Hugs’ Oil and many of our other natural products. Thousands of mums have used the oil and love it and interestingly enough, because of the ingredients (jojoba which mimics the skin’s sebum and camomile which is calming), they’ve actually reported a reduction in eczema. Eczema can be caused by many environmental factors including pollution and nutrition.
Ultimately, it should always be a matter of choice as to what parents prefer, but we always advise parents to check the label and to ask themselves if they would use this on their skin and would they be comfortable putting the product in their mouths or in the case of a nappy cream on their more ‘delicate’ nether regions.
As per midwives and health visitors’ recommendation, skincare products should be avoided on newborn skin up to the age of 4 weeks as their skin is still so delicate and sensitive.