Natural baby products, new mum and mum-to-be natural products
We believe that everyone is precious but nobody more so than babies. They're born pure and we think we should keep them that way for as long as possible. What's more we know loads of mums who agree, because they were the ones who asked us to develop these products, so we did!
We're not going to get bogged down in loads of technical terms but we'll give you the low-down on the ingredients we use and don't use.
 What we use
Our products are all derived from natural active ingredients and do not contain any nasty chemical stuff commonly found in other baby skincare products such as: parabens, sodium laureth/lauryl sulphate or mineral oil (petrolatum or paraffinum liquidum). The only preservatives we use are bio-degradable and permitted by the Soil Association. Our products are not tested on animals and are safe for breast-feeding mothers.
Because we care as much as you do, our baby toiletries (and nipple balm because it comes so close to baby!) have all been dermatologically tested in an independent laboratory and are pediatrician approved.
What we will never use and why
Mineral oil or paraffinum liquidum
Mineral oil is derived from crude oil and we hate the idea of putting that on our own skin, let alone a baby's (which is 6 times thinner than an adults so will absorb more chemicals). Also mineral oil is not absorbed readily by the skin, instead, it creates a film on top, which prevents the skin from breathing and so it becomes dehydrated. Mineral oil also dissolves the skin's natural oil, potentially giving rise to dry skin conditions, irritations and rashes. Petroleum, paraffin, paraffin oil and propylene glycol are all derivatives of mineral oil and have similar effects on the skin.
Sodium lauryl/laureth sulphate
SLS/SLES is a commonly used foaming agent in today's soaps, toothpastes cleaning detergents and shampoos including many baby ones. Studies have revealed that SLS can also cause skin irritations (in fact, SLS is used in testing-labs as the standard skin irritant to compare the healing properties of other ingredients!). It can also aggravate dermatitis, eczema and psoriasis in sensitive young skins.
Parabens
A preservative commonly found in cosmetics and toiletries (look out for methyl paraben, ethylparaben , propylparaben , butylparaben ). British researchers have found traces of parabens in tissue taken from women with breast cancer. Although there was no firm evidence that parabens can cause cancer, the scientists were concerned enough to call for the use of parabens to be reviewed. Personally, we'd rather not take the risk.
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mums-to-be